Listing Standards & Accuracy Policy

The accuracy, media, pricing and disclosure standards every property advertisement on EMKAY must meet.

Jurisdiction
Qatar
Version
v1
Effective
1 August 2026
Reading time
2 min
Acceptance required · professional

1.1. Authority to advertise

You may only publish a property you own, or for which you hold a current written mandate from the owner or their authorised representative.

Agents must be affiliated with a verified agency and hold a valid Qatari real-estate licence where required for the activity advertised.

We may request evidence of authority at any time and withdraw listings where it is not provided.

2.2. Accuracy requirements

Price, currency, purpose (sale or rent), size, bedroom and bathroom counts, tenure, service charges and completion status must be accurate at the time of publication and kept current.

Off-plan and under-construction properties must be clearly identified as such, with the expected handover period stated.

Listings that have been sold, let or withdrawn must be updated or removed promptly.

3.3. Media standards

Photographs and videos must depict the advertised property. Stock imagery, renders and show-unit media must be labelled.

Editing may correct exposure and colour but must not misrepresent size, condition, views or surroundings.

You must hold the rights to all media you upload, including any photographer licence.

4.4. Duplicate and quality controls

Duplicate advertisements for the same unit — whether by the same or affiliated accounts — are removed. One live listing per unit per account.

Automated and AI-assisted checks may flag duplicates, miscategorised property types, missing amenities or low-quality descriptions. Flagged listings may require correction before publication.

Imported listings remain in pending review until an administrator approves the batch.

5.5. Disclosures

Commission, agency fee, security deposit and any other charge payable by the enquirer must be disclosed in the listing.

Material defects known to you and any legal restriction on sale or occupation must be disclosed.

6.Non-brokerage disclaimer

EMKAY is a technology platform that publishes property advertisements and connects users with licensed real-estate professionals. EMKAY is not a real-estate broker, agent, valuer, escrow agent, mortgage adviser or law firm, and does not hold a real-estate brokerage licence issued under Qatari law.

EMKAY does not act for any buyer, seller, landlord or tenant, does not negotiate on their behalf, does not receive commission on property transactions, and does not hold client money or deposits relating to a property transaction.

Any brokerage, agency, valuation, legal or financial service is provided solely by the third-party professional you engage. Their licence, conduct and liability are their own. You should independently verify a professional's licence with the competent Qatari authority before transacting.

7.7. Enforcement

Breaches may result in listing removal, loss of boosts or priority placement, suspension of publishing rights, or account termination for repeated or serious breaches.

8.Governing law & jurisdiction

This policy and any dispute or claim arising out of or in connection with it are governed by the laws of the State of Qatar.

The courts of the State of Qatar have exclusive jurisdiction to settle any dispute or claim, without prejudice to any mandatory consumer rights available to you.

Where a provision is found unenforceable under Qatari law, it is severed and the remaining provisions continue in full force.

9.How to contact us

Legal & compliance enquiries: legal@emkay.world

Privacy and data-protection requests: privacy@emkay.world

Complaints, disputes and safety reports: support@emkay.world or the in-platform complaint form.

Postal enquiries may be sent to EMKAY Luxury Living, Doha, State of Qatar.

These policies are operational templates and must be reviewed and approved by qualified Qatar legal counsel before EMKAY launches regulated real-estate activities or accepts customers in Qatar.
Related policies

Registered seller / legal entity: EMKAY Luxury Living